When you are urged to work on your strengths and incrementally improve your areas of genius, it sounds as if it makes sense. You're not confident writing? Don't write. You want to avoid messing up on social media? Don't use social media for business. Hate prospecting calls? Don't call anyone. Makes sense. Except when it doesn't.
The beauty of working for yourself is that you CAN build your business around the things you most like to do, and the ways you most like to do them. However, sometimes it is necessary to do work you don't like so that you can get results that move you towards your big dream. Staying in your comfort zone simply won't work.
In those situations, you need to ask yourself which wins: comfort or vision? If your vision is big enough, and your mission bold enough, you absolutely will not ever achieve it by remaining where you are.
If you keep doing what you're doing, you'll keep getting what you've got.
If you want something else, you must do something else. Before you do something else, you must think the thoughts that lead to that doing. Before you think the thoughts that lead to the actions, you must have an impulse. If that impulse comes from a place of wanting to stay comfortable, you'll make no progress.
If you wish to create, you must not stagnate. You must act in a bold and audacious way: bodacious actions are called for, and you are the only one who can deliver those. It starts with the desire to do so. Then think the thoughts. Take the actions. Refine. Repeat. This is how magnificence is made manifest.
P.S. Here's a case study with one of my clients. It's pretty cool. He's speaking to Grant Cardone.
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